Korean Music Wave concert and Youtube

Korean Music Wave was an event held not too long ago thanks to Korea’s MBC Broadcasting, Google and YouTube to celebrate the video sharing website’s 7^th anniversary. Thanks to YouTube, the largest video sharing site that can be accessed around the globe Korean pop has spread to several different countries worldwide. Even the head of YouTube entertainment, Alex Carlos was amazed by this phenomenon and the company’s unintended contributions to the Korean music wave currently going on. Alex Carlos stated, “This event became an important opportunity to confirm the possibility of globalization of media as to see one small East Asia country cultural contents to spread out through the world” conveying that media is becoming globalized as it spreads from country of origin to other regions instantly (Kpopstarz.com). Some of the most popular groups were present at the concert; these groups included Girls Generation, Sistar, Big Bang, Wonder Girls, 2NE1 and much more.

It is unclear why YouTube choose to celebrate its 7^th anniversary with a Kpop concert, perhaps it is because both are so vital to one another, maybe it is because particularly in the U.S., where YouTube is physically located has a large growing fan base or perhaps because both are undergoing media globalization is some form. I am not totally sure, but regardless it opened up chances for America fans to interact with their Korean idols who homes are on the opposing side of the world. Even if you weren’t there in attendance, thanks to YouTube Presents, it was also stream live so viewers like me, carless and broke freshmen can watch their favorite groups perform live in some shape or form too! Sadly, I did not attend the actual event, but I was able to view it online in the privacy of my room and it was awesome. I’m pretty sure I wasn’t the only one embracing the awesomeness (and laptop) that night during the Korean Music Wave.

Link to Kpopstarz's article on the Google concert: http://www.kpopstarz.com/articles/8442/20120523/kpop-goes-worldwide-with-google-facebook-and-youtube.htm